Google Merchant Center Account

 

Is Google Merchant Center account free?

Google Merchant Center (GMC) account is free to set-up and use. While advertisers may choose to utilize it exclusively for free product listings on the Google Shopping Tab, the primary reason for having a GMC account is usually to run Shopping Ads - a paid form of product advertisement. 

Benefits of Google Merchant Center

The Merchant Center account entails one significant benefit: it is a gateway to advertising your products with Google Shopping. It allows you to store essential product information needed to generate and serve your product ads to potential customers.

Without Google Merchant Center (GMC), your products will not appear on Google Shopping. Also, you cannot create Product Ads unless you add sufficient product information to your GMC account.

If you sell products directly to consumers, Google Merchant Center is one of the tools you need. It should be an integral part of your overall digital marketing strategy.

 

How to add products to Google Merchant Center?

There are a few methods you can use to upload your products to the Merchant Center:

• Importing an XML. or txt. feed file or a Google Spreadsheet with your entire product catalog

• Manual upload (adding products one by one)

• Via Content API or using FTP / SFTP

We will focus on the first 2 methods that are the most popular among online retailers.

Steps to upload your products to Merchant Center via a feed file:

1) In your Merchant Center account, navigate to ‘Products’, then ‘Feeds’

2) Click the blue plus button to import your data feed

3) Name your feed and select the import method.

Utilizing ‘Scheduled fetch’ allows you to add a link to a data feed file that will be automatically checked for updates by Google on a daily basis. That way you can ensure your data is always fresh and relevant. To create a feed file under a live URL and optimize it easily you can use a feed management solution such as DataFeedWatch.

 

4) Provide a link to your data feed and choose the best time for the daily updates
(or upload a static file from your computer if you chose the ‘Upload’ method)

It’s a recommended practice to schedule your daily updates shortly after your data feed is refreshed. For the DataFeedWatch users that would be right after your scheduled daily shop update.

5) Provide other necessary info such as target country, destinations etc.

6) Save

Once saved, your product data will be processed and you will shortly see a product data health report in the Diagnostics section.

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