Now that you know how Google Shopping works, let's move on to the best GMC tips that will help you improve your Google Shopping campaigns. Twelve of the best Google Merchant Center tips are as follows:
Include the GTIN, also known as the Global Trade Item Number, in all of your products as a starting point.GTIN: What is it? Every single product is identified by a single number. The GTIN is typically included in the product barcode. If not, you should receive the same from the manufacturer of the product.
On Google Shopping, this unique number is now required for all products. The issue is that many goods, such as antiques, custom-made goods, and single-store goods, do not have GTINs.
How does the GTIN benefit your company? Customers who use Google to search for specific products receive a list of those products with GTIN information. As a result, your products might appear in searches for terms like "Best," "Leading," or "Top."
Form your product titles correctly and include the brand name as well as the product category. Product titles are essential for optimizing product searches and making your Google Ad relevant to users. Include both your brand name and your product category (or product type) in the title of your product for the best search results.
You can use the following brief guideline to create your product's title:
For apparel and clothing: Include the gender, brand name, product category, and particular characteristics like colour, size, and used material.
Products for electronics: Include the product type, model number, and other attributes that are related, as well as the brand name.
After determining which keyword is most effective for your brand, including at least one keyword in your product title for optimization. To keep things consistent, use the same Google Merchant Center product title and description on your website's landing page.
Include information about the size and material of your product. The more specific you are about your product, the more information your potential customers will learn about it. Try to include as much information as possible that is specific to your product or type of product, even if they are optional.
Examples of specific product information include:
For clothing: colour, gender, size, and the material used.
For motor vehicles: the power of the engine, the number of seats, the colour, and the service warranty processing power, storage, operating system, weight, and battery life The list of specific product features may be long, but the more you include, the better informed your customer will be. Try to include a few of these features in the product title itself if you can. Your promotional campaign's overall CTR will also rise as a result of this.
Optimize your product's colour features When it comes to clothing or apparel, the majority of customers know exactly what colour they want. Therefore, rather than stating the sky colour, it makes sense to include the colour in the product feed, such as blue or light blue.
To make your product more appealing to online shoppers, try to include at least one primary colour and two secondary colours in its colour attributes. You might try combining the colour and the material of some categories of products (for instance, a silver platinum ring). Similarly, for products with colour attributes, only high-quality images should be included for visual appeal.
Make sure your landing page matches the same set of colours as the product feed by matching the colour in the image to the colour mentioned.
Utilize dynamic repricing in the data feeds. According to DataFeed Watch, eCommerce retailers can reap numerous benefits from dynamic reprising, including increased sales, price control, and a reduction in unsold inventory.
How does dynamic repricing work? Product prices can be dynamically adjusted using this marketing strategy in response to market demand and competitor pricing. According to a February 2018 study of American retailers' price strategies, 58% of retailers want to keep up with their rivals' prices.
You can practice by merging this data into the product data feed on Google Shopping using price watch tools to see how competitive your product prices are. You can, for instance, create individualized price labels that specify the day's highest, lowest, and the average price of your product. Google Ads will be able to bid higher or lower on products with lower prices thanks to this method.
Optimize your product images The majority of customers prefer to look at visually appealing products that stand out from rival offerings. On the Google Shopping platform, always use the highest-quality images of your products. This has the potential to improve sales and leave a lasting impression on any online user.
When uploading product images, you should follow these guidelines:
Make sure the images you upload show your product in all its dimensions.
Upload only original images of your products, not copies from other websites.
Utilize any image editor to optimize your images.
Check to see that each of your image variations matches the original product.
Examine each product image for any watermarks or manufacturer seals.
Save the best quality pictures for cell phone clients.
Include promotions from merchants in your advertisements. Promotions from merchants have been shown to influence consumers' purchasing patterns and boost click-through rates (CTRs). Promotions in Google Ads, for instance, have the potential to boost conversion rates by 28%.
Promoting merchants in your Google Shopping ads can help set your products apart from the competition. Promo codes for sales, discounts, or free shipping can be easily added using Google Merchant Center, which can help you get more clicks from online shoppers.
Using a unique promotion code, you can add merchant promotions to either local inventory ads (to boost sales at your local store) or Google Promotion feeds (to promote all of your online promotions).
Make good use of custom labels Custom labels are a good way to make your Google Shopping product feeds work better. You can add up to five different custom labels to Google Shopping, each of which can be used to further organize products into subcategories.
For example, you can utilize custom names to show a closeout deal or as a top-rated item in a particular classification. You can use the following common custom labels:
To indicate a seasonal product, label Seasonal with the values Summer, Winter, Fall, and Season.
Label ReleaseYear with the value "release year" to indicate when the product was first introduced.
Name PriceRange with values at least and most extreme costs for clients searching for items inside a cost range.
How can custom labels be of use? It can further develop your item offering by offering items at various costs yet at a similar procurement cost.
Find the right Google product category The Google Taxonomy process can assign a category to each product you list on Google Shopping automatically. Even though the product category is now an optional field, choosing the right category is good business sense. The search text that would be displayed for a product in the Google Shopping search results is determined by Google algorithms using product categories.
For instance, you should select a product category with the highest search volumes and conversions to maximize visibility and traction. Putting your product in front of most people is similar to this. Look at the whole rundown of more than 5,500 Google item classes first prior to picking the right one for your item.
To put it another way, spend as much money as possible on high-priced products that have the biggest impact on your company's performance. You can make your most successful products (or product ads) more visible by raising your bids so that the majority of users will see them.
You can also save money or resources by lowering your bids on product ads that don't do well. Additionally, this prevents any budget waste. You can increase the impact of your advertising campaigns and investment returns by backing your most successful products.
Make sure your Google price drop is real. One of the best ways to shop online is to use the Google Price Drop feature to get more people to buy from you. Although price drops boost CTRs and sales, they don't just work by adding a price drop attribute to GMC. For instance, running an ongoing online sale where you can offer a specific item at a 50% discount does not work.
Before announcing the price drop, check to see that your product is still listed at the regular price. This will ensure that it is a genuine price drop. Also, try including a sale price in your product feed for a better chance of getting your shopping ads marked with a Google price drop.
Selecting and beginning using the appropriate Product Feed Management tool to manage all of your product feeds is the final recommendation. Your product data is effectively sent to online marketplaces, comparison sites, and affiliate networks by these tools. In addition, these product feeds are sent to advertising platforms like Facebook, Google, and Amazon, giving you a complete picture of all of your marketing campaigns.
With the right product feed management tool, you can save a lot of money and time when creating your product feeds and get the most out of your ROAS (Returns on Ad Spend), a business metric that measures how much money your business makes for every dollar spent on advertising.
In conclusion, online advertisers can no longer ignore the enormous potential of the Google Shopping platform to increase user clicks and visibility.12 of the tried-and-true Google Merchant Center tips for setting up the right product feed attributes in Google Shopping Ads have been discussed.
I hope you find this article useful and find it helpful in setting up your GMC product feed correctly.
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