Create a Google Shopping Campaign Set up a Google Merchant Center account Optimize your product imagery Collect and enter product feed data Link your Google AdWords account Let's talk about how to get your products listed on Google Shopping. Place bids on your Shopping Campaign Target and schedule your Shopping Campaign Build ad groupsWe'll show you how to manually set up your account in the steps below. Tip: This procedure might be simpler to outsource to a Google Shopping data feed tool if you have a lot of products.
1. You must sign up for a Google Merchant Center account in order to have your products displayed in the Google Shopping results.
google-shopping-10 Google Merchant Center is simple to set up, simple to use, and basically serves as your home base for information about your products. Google Ads will be the management platform for your subsequent Google Shopping campaigns; more on that later.)
Learn more about setting up and managing your Google Merchant Center account by reading our guide.
2. Optimize your product images Google Shopping indexes search results using uploaded product feeds, but the featured images are taken from the respective retail websites. Because of this, before you market your products on Google Shopping, it's important to optimize the images and listings of your products on your own website.
Google Shopping is an experience with a lot of visuals. The photos of your products are probably the most important part of your listing. They might help customers decide which one to click on and buy. Google is aware of this and will actually deny Google Shopping campaigns if the images are of poor quality in order to provide customers with an excellent shopping experience.
(Don't think you can save money by skipping this step. Google suspends Google Shopping accounts and conducts frequent quality checks. Sales can be hindered or completely halted by poor product imagery.)
We recommend adhering to Google's image guidelines from the beginning if you want your products to appear on Google Shopping:
Use a white, grey, or light-coloured background with even lighting to clearly display the product being sold. Close-ups and rear-view shots can be used as complements, but not as the primary image.)
Display the product in the right proportions—not too big or too small. The product ought to occupy between 75 and 90 per cent of the entire image.)
Avoid pixelation, fringing, and fading out, as well as excessive.jpeg additions and noise.
Showing apparel products on the body, using shadows to add depth, offering multiple perspectives on your product, and featuring actual users are additional best practices. If you sell your products on other marketplaces like Amazon, eBay, or Etsy, you should also learn these product image specifications.
3. Once your images have been optimized, it is time to collect and input your product data feed. Google learns everything about your products from your product feed. Because it enables Google to locate and display your products when individuals search for particular product terms or attributes, this data is crucial.
To set up your item feed, go to your Google Dealer Center record. After selecting Products > Feeds, click the blue "+" icon.
Google Shopping 5: First, select your language and country. Because it determines the demographics that will see your products, this data is crucial.
Google Shopping 6: Choose a name for your product feed and a method for entering product data.
google-shopping-7 If you choose Google Sheets, you can use a template provided by Google Merchant Center or upload your own spreadsheet. This step additionally permits you to make a transfer plan contingent upon how frequently you update your stock.
google-shopping-8 The product attributes that Google will use to index and display your products are compiled using this spreadsheet.The following is a succinct list of some necessary product characteristics that Google uses to create your Google Shopping ads, as well as an amusing sofa illustration.
id is the unique identifier for your product.If you can, use the SKU.Example:The title of your product is S123.should match the landing page for the product.Include any details that customers might be looking for, like size, color, or style.Example:The description for Allie's Super Comfy Sleeper Sectional Sofa, Grey should be precise.should match the landing page for the product.Include only product-specific details.Example:Allie's new apartment was made especially for this sleeper sectional sofa.This sofa is made entirely of cloud-based material and is ideal for cuddling her dog, eating a lot of Cheez-its, and watching too much Netflix.It also has a bed that can be pulled out for when her mother comes to visit.
link is the URL of the landing page for your product.should begin with either https or http.Example:Image_link, located at https://www.alliessofa.com, is the URL of the main image for your product.should begin with either https or http.Example:https://www.alliessofa.com/image1.jpg availability — The availability of your product.Match the accessibility from the item point of arrival.Example:The price of your product in stockMatch the currency of the country in which the product is primarily sold with the price on the product landing page.Example:$500.00 google_product_category: Your product's Google-defined category.Include the one category that is the most important.Example:Sectional > Sleeper brand — the brand name of your product.Provide the brand that most customers are familiar with.Example:Allie's The complete list of Google's Product data specification can be found here.We couldn't fit the entire list of required and optional attributes into this blog post, so we suggest you read it.
The product attributes will already be displayed in the spreadsheet as column headers if you choose to use the Google Merchant Center template.
If you decide to make your own spreadsheet, enter the attributes of the products you want as the column headers.Complete the appropriate fields for each product as its own row.Leave that cell blank if an attribute does not apply to a product.Simply upload the completed document to Google Merchant Center.
Voila! Google Shopping 9You can now access your product feed on your Google Merchant Center account by going to Products > Feeds > Primary feeds from that point forward.
shopping-3 on GoogleConnect your Google AdWords account. The Google Shopping results you see when you search for a product on Google are actually advertisements.
Yes, you must pay to have your products displayed on Google Shopping.Google AdWords is where customers see your products—through Shopping campaigns—while Google Merchant Center is where Google gets product information.
You will need to connect your Google AdWords account in order for Google Shopping to put your products in front of customers.
Create an account with Google Merchant Center.There are three vertical dots in the top right corner.To expand the menu, select Account linking after clicking those.
google-shopping-11 You can create a Google AdWords account from this screen if you do not already have one.If not, enter your Google AdWords customer ID by clicking Link account.Your AdWords account should now be linked after you finish.
shopping-12 on GoogleCreate a Google Shopping campaign Once your Google AdWords account is connected, you can advertise your products in a Google Shopping campaign.There are a few different starting points.
Your Google Merchant Center account is one way to set up a Google Shopping campaign.You should be able to access your Google AdWords account from the same location once you link it using the Account linking page.Simply click Create Shopping Campaign from there.
Next, type the name of the campaign, the country of sale, and the daily budget into google-shopping-13.You will be prompted to continue managing your campaign through Google AdWords after clicking Create.
Google Shopping 14: Select a campaign objective first.The objectives of a shopping campaign can be sales, leads, or website traffic.If you hover over the goal, the Shopping designation will appear.)
Google Shopping 15 Sales campaigns increase online and offline sales.By encouraging customers to carry out a specific action, lead campaigns generate leads and other conversions.Campaigns for website traffic bring the right people to your site.Because Google tailors each campaign to your goal, choose the one that works best for your business.
Designate Shopping as the campaign type after selecting a goal.Make sure your Google Merchant Center account is displayed and specify your country of sale so that Google AdWords can locate your product data.
16. shopping on googleMake bids on your Shopping campaign The next step is to choose your bidding strategy and set your campaign budget in your Google Shopping settings.
You can pay for people to see, click on, and interact with your ads through bidding."A sufficient bid and high-quality product data will earn your ad a higher rank," states Google.
In conclusion, Google Shopping is a welcome departure from the text-heavy online shopping experience that is otherwise present.It's similar to a digital mall in that customers can enter, search for what they want, and view a wide range of brands and product types on a single screen.Consequently, many people, including myself, prefer marketplaces to a standalone ecommerce site for product purchases.
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