You will use Google Ads and Analytics instead of Google Merchant Center to manage your shopping ad bidding strategy, create advertising campaigns, and monitor ad performance.
Therefore, why should you make use of Google Merchant Center?
In essence, Google Merchant Center is able to assist you in three ways:
Let's take a look at how to set up your Google Merchant Center to ensure that you accomplish all three. Notify Google that you have products to sell. Give Google information to create a targeted ad for your products. Give Google information necessary to ensure that Google will showcase your products to users who are the best fit for your products.
Uploading a complete product inventory to Google Merchant Center is essential if you want Google to be able to find your products, create relevant ads, and show your products to the right people.
Fortunately, Google Merchant Center makes it extremely simple for you to upload directly from a Google spreadsheet template that has already been designed for you.
Follow these steps to upload your product inventory:
1.Select "Feeds" from the "Products" menu in your Google Merchant Center.To add new products, click the big blue "+" icon.
2.Fill in basic information, such as the language and the nation to which you want to sell your products.Google will benefit from this by ensuring that your products are displayed to your ideal customer base in the appropriate language and currency.Next, select "Continue."
3.Give your feed a name and select an input method.I chose "Google Sheets" for our needs.Next, select "Continue."
4.If you want to upload using a Google spreadsheet, you can use the template provided by Google Merchant or pick a spreadsheet that already exists.
I selected "Generate a new Google spreadsheet" to use the pre-made template provided by Google Merchant.Depending on how frequently you update your inventory, you can also choose an upload schedule, such as daily or weekly.Next, select "Continue."
5.Complete the necessary columns in the spreadsheet, such as "id," "title," "description," "link," "condition," "price," "availability," and so on.Be just about as unambiguous as could be expected, particularly in the "depiction" section, to guarantee your items are accurately publicized.
6.Navigate to "Add-ons," "Google Merchant Center," and then "Upload sheet" when you're finished and ready to import.
Take a look at Google's Product Data Specification page for more information if you are unsure of the meaning of any of these columns, such as "id" or "gtin."
It is essential to keep in mind that the information you enter into your inventory is exactly what will be displayed when a user clicks on your product in Google Shopping, so it is essential that it be precise and specific.Make sure that information like "price" exactly matches what is on your website.
For instance, a spiralizer looks like this in Google Shopping: it has a title, price, and complete description that match the information on the product's website.
How to Edit Your Merchant Center Product Feed
You don't have to register or upload a new spreadsheet if you need to edit your feed (for example, inventory).You can, on the other hand, make use of "supplemental feeds," which enable you to supply additional data that can be integrated with the data that is already present in the primary feed.
It is not possible to use a supplemental feed as an independent feed; rather, its function is to update the data for existing products in your primary feed so that you do not have to create a new primary feed each time your inventory information changes.
Go to the "Feeds" section and select "Add a supplemental feed" to create a supplemental feed.Follow the on-screen instructions and provide details such as the name of your supplemental feed, the method of input (such as Google Sheets, Scheduled fetch, etc.),which primary feed you want to link to, as well as a scheduled fetch of your product data so that you don't have to upload it manually.
Alternately, if your primary feed appears to be malfunctioning or in need of modification, you can use Feed rules to correct errors or assist Google Merchant Center in correctly interpreting the data.
Go to the "Feeds" section, select the "Rules" tab, and then click the feed you want to fix.If you have more than one country of sale, select the one you want the rule to apply to, then click "Create Rule."
Click "Save as draft" after configuring your data sources and selecting the attribute you want to change.After that, select "Test changes" to check that your product feed has been modified appropriately.Click "Apply" if you are satisfied with the modifications.Click "Discard" if you don't want the changes to take effect.
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